Released on April 23 and featured very recently in Weekly5, Don’t Look is both captivating and catchy. The collaboration between Polish artist Edyta Rogowska-Żak, aka Duxius, and singer-songwriter Konrad Słoka spreads a unintrusive yet still energetic urge.
The music video for Don’t Look, made by studio Space Fox, celebrates its exclusive premiere today with Negative White. The straightforward style mirrors the song’s reduced palette but, like the song, finds beauty in simplicity.
Don’t Look is an exploration of projections and emotional responsibility inspired by Duxius’s experience of being confronted by harsh words. However, the verbal attack didn’t mirror her reality but sprang from unresolved tensions within the other person.
My insecurity is overdressed
Hiding away in my little mess
Where’s too much of you
So don’t look
„It wasn’t about me. Those words came from their own fears, their inability to deal with themselves. But they still hit me. I had to make something of it,“ reflects Rogowska-Żak. The result was Don’t Look, created together with Konrad Słoka, who could immediately connect with the song’s subject, admitting: „I know what it feels like to be the one projecting.“
Central to creating Don’t Look was also Rick Rubin’s book The Creative Act: A Way of Being, specifically one quote:
„When making art, we create a mirror in which someone may see their own hidden reflection.”
Don’t Look is a gentle invitation to reflect on how we deal with our own and others’ emotions. It is a song for anyone who has unloaded their baggage with someone or lost themselves within another person.
