We work with partners whose values align with ours: organisations and brands that care about music, culture, and the people who make them.
To discuss a partnership, reach us at hello@negativewhite.com
Audience
- 15,600 unique visitors in the last 12 months.
- ~1,000 newsletter subscribers across three publications.
Our audience is split between two distinct segments:
- Music fans — primarily Swiss, with a strong following in Germany, the UK, and the US. They read for concert coverage, album reviews, premieres, and Weekly5 song recommendations.
- Music industry professionals — label managers, booking agents, venue programmers, artists, and managers across the Swiss music business. They read Sound Business, our monthly industry briefing.
Top countries: Switzerland · United States · United Kingdom · Germany
Newsletter Performance
Our newsletters consistently outperform industry benchmarks.
| Newsletter | Subscribers | Open Rate | Cadence |
|---|---|---|---|
| Offbeat | ~960 | 43% | Weekly |
| Sound Business | ~115 | 68% | Monthly |
| Weekly5 | ~50 | 70% | Weekly |
Industry average open rates sit between 20–25%. Our professional audiences in particular, Sound Business and Weekly5 paid subscribers, show exceptional engagement.
Partnership Opportunities
We offer a small number of clearly disclosed commercial partnerships each year. We do not sell editorial coverage, reviews, or opinions.
Sponsored Offbeat Edition
Offbeat goes out every Friday to 950 free subscribers — Swiss music fans who follow Negative White for concert coverage, album reviews, and music discovery. One sponsor per edition, one placement, clearly labelled.
What you get:
- Placement at the top of the newsletter, above editorial content
- Up to 40 words of copy, written in Offbeat's voice or edited to match
- Your brand name or logo alongside the copy
- One destination link of your choosing
- Exclusivity — no competing sponsors in the same edition
Pricing: CHF 200 per edition · CHF 180/edition for 3+ editions booked in advance
Ideal for instrument retailers, music schools, recording studios, record shops, consumer audio brands, and venues. Brands targeting music industry professionals should enquire about Sound Business sponsorship instead.
Media Partnerships
Bringing an artist to Switzerland? Negative White offers a structured media partnership for event promoters: calendar listing, newsletter promotion, and editorial access, in exchange for tickets and logo presence.
What Negative White offers:
- A calendar entry on negativewhite.com
- A promotion slot in Offbeat — shown to free subscribers only, with a direct link to your ticketing page
- Billing at CHF 2.00 per click, minimum booking CHF 50 — you only pay for effective results
What you offer:
- Free tickets for a reader contest on Negative White
- Logo presence on your event communications
- Priority accreditation for Negative White writers and photographers
Performance-based, no flat fees, no wasted spend. Get in touch to discuss your event.
- Premiere partnerships We host exclusive premieres of new music from Swiss and international artists. Labels and artists interested in a Negative White premiere can reach us at the address below.
Editorial Independence
Our journalism is not for sale. Partnerships are commercial arrangements, clearly disclosed to our readers. Our editorial team makes all coverage decisions independently, and no partner receives editorial influence in exchange for a commercial relationship.
Download our logo
Get In Touch
To discuss a partnership: hello@negativewhite.com