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Sound Business

Switzerland's first monthly briefing on the Swiss music industry.

Sound Business

Sound Business is a newsletter for people working in music: label managers, booking agents, venue programmers, artists, managers, and anyone else trying to understand where the Swiss music industry is headed.

Every month: the stories that matter, what they mean, and one deeper dive into a topic worth your full attention.

What’s inside each edition

Headlines: the most critical industry stories of the month, with context. Not just what happened, but why it matters and what needs to happen next.

Noteworthy: a curated list of shorter news items from reports, appointments, policy moves to things you might have missed.

Parliament Watch: When Swiss music policy reaches the Federal Council or National Council, we track it. Most industry newsletters don’t. We do.

Deep Dive: One topic per month gets extended treatment. Recent examples: the grassroots levy debate in Switzerland, PETZI’s manifesto, the WEMUSIC apprenticeship model.

Why it’s different

English-language coverage of the Swiss music industry is sparse. Most of what exists is either press releases or behind paywalls that don’t justify the price.

Sound Business is written by someone who covers this beat full-time and has done so since 2010. It’s analytical, independent, and unafraid to say when something isn’t working.

From a recent edition:

"Whenever I read up on the wider trends and developments in the music industry, I ask myself: Did we hit rock bottom yet? And can we now start thinking constructively and collectively about solutions?"

The details

Subscribe

Start with a free subscription to The Roundup to get a feel for how Negative White covers the Swiss music business. Upgrade to Professional whenever you’re ready with a 30-day free trial.

Negative White is an independent Swiss music magazine since 2010. Picked up by Tages-Anzeiger, SRF, and Radio X. No shareholders, no advertisers.