Business - Negative White

“If my advice is to not quit your job and fully pursue music, it’s time for me to go—because that might be wrong”

For almost twenty years, Jean Zuber steered Swiss Music Export. A conversation about watering little plants, beacon projects, and why funding institutions should never curate.

By Janosch Troehler

/ 12 Nov 2025

“If my advice is to not quit your job and fully pursue music, it’s time for me to go—because that might be wrong”

How To Effectively Promote Your Music To Media

How you promote your new track, EP, or album to journalistic media differs significantly from a broader audience. We review hundreds of promotion emails every week—and have distilled some of the best practices.

By Janosch Troehler

/ 5 Nov 2025

How To Effectively Promote Your Music To Media

Fabienne Schmuki takes over at Swiss Music Export

Fabienne Schmuki follows in the footsteps of Jean Zuber, who will depart as managing director of Swiss Music Export.

By Staff

/ 26 Sep 2025

Fabienne Schmuki takes over at Swiss Music Export

Fri-Son reviews solidarity campaign and launches the new season

Fri-Son enters the new season following a transformative year driven by the solidarity campaign “The Roof is on Fire!”. Energised by this momentum and strengthened dialogue with public authorities, the club is launching the new season with a programme that remains true to its identity.

By Staff

/ 11 Sep 2025

Fri-Son reviews solidarity campaign and launches the new season

„We need to reintroduce society to the respect and value of creative work“

SUISA hosted a panel on AI in music at Zurich Music Week. The discussion swung between honest curiosity, resigned disillusion, and justified fear. A brief recap.

By Janosch Troehler

/ 6 Aug 2025

„We need to reintroduce society to the respect and value of creative work“

Soft Loft nominated for Anchor Award

Swiss indie-pop band Soft Loft is nominated for the prestigious Anchor Reeperbahn Festival International Music Award.

By Staff

/ 6 Aug 2025

Expellow win international Wacken Metal Battle 2025

Zurich-based band Expellow breaks new ground: As the first Swiss band ever, they win the global Wacken Metal Battle competition.

By Staff

/ 2 Aug 2025

Expellow win international Wacken Metal Battle 2025

„As an artist, you have to ask yourself: What is your investment in those platforms still worth?“

The music business is in need for alternative platforms—from social networks to distribution. Hilke Ros, artist and software developer, is a vocal advocate for different technologies like Bluesky and its AT Protocol.

By Janosch Troehler

/ 31 Jul 2025

„As an artist, you have to ask yourself: What is your investment in those platforms still worth?“

Helvetiarockt Music Directory Celebrates Its Five-Year Anniversary

The anniversary is celebrated with a new social media campaign and other events.

By Staff

/ 10 Jul 2025

Helvetiarockt Music Directory Celebrates Its Five-Year Anniversary

AI-generated Music Is Theft

But it’s the logical consequence of a system treating music as a mere consumer product. I’m still angry.

By Janosch Troehler

/ 10 Jul 2025

Render of a black flag on a pole, displaying AI written in white letters, crossed out with a red bar.

Good News Productions cooperates with Caritas’ „KulturLegi“ to increase cultural participation

KulturLegi provides discounted access to cultural, sporting, and educational events. With Good News Productions, larger concerts are now more accessible, too.

By Staff

/ 1 Jul 2025

Good News Productions cooperates with Caritas’ „KulturLegi“ to increase cultural participation

Spotify’s CEO Is Leading AI Warfare Investments—But Can Musicians Just Leave The Streaming Service?

Spotify CEO Daniel Ek has cashed out more than $800 million in stock and invested heavily in an AI warfare start-up. Although they should, it’s not easy for musicians to just leave Spotify behind.

By Janosch Troehler

/ 24 Jun 2025

Spotify’s CEO Is Leading AI Warfare Investments—But Can Musicians Just Leave The Streaming Service?